This poster clearly shows that there are two different sides in this movie: good and evil. The two sides are seperated by Rey's spear and the colours also determine which people are enemies and the protagonists. The colour red connotes anger, blood and desire because Kylo Ren is angry as he wishes to be like his idol Darth Vader and he displays his anger by destroying a computer with his lightsaber when a general tells him that his stormtroopers couldn't find the droid that they were looking for, Ren's desire is to find the BB-8 droid that contains the map to find Luke Skywalker. His stormtroopers create bloodshed when they attack a village on a desert planet in search of the BB-8 droid. The colour blue suggests that the Jedi and Resistance are more calm and collected than Kylo Ren when it comes to finding the BB-8 droid. The older characters on the light side are also much wiser than Kylo Ren as he was mislead by Supreme Leader Snoke to join the dark side. The word 'force awakens' suggests that Star Wars is officially back for its many fans to enjoy. It also connotes that the battle between the Sith and the Jedi will return.
Some good analysis. Develop more on conventions used: font, main image and target audience.
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