Wednesday, 5 April 2017

Evaluation Question 4

Who would be the audience for your media product? 



The ideal target audience we previously decided on for our film opening was teenagers above the ages of 15. Above shown is the BBFC certificate that would be placed on a DVD/Blu Ray cover if were to distribute our product to a mass audience. We felt that 15 was the appropriate age rating for our film opening because it contains one scene of moderate violence when the protagonist attacks the antagonist from behind by choking him with his arm. The BBFC website states that no one younger than 15 can see or buy a 15 rated media product as it may contain discrimination, drugs, imitable behavior, inappropriate language, nudity, sex, threat or violence. Our product only contains moderate violence but it will be unsuitable for anyone under the age of 15 to view our film opening.

The type of person that would be enjoy our film would be probably be between the ages of 15-18 and probably male. They would be interested in action thriller movies such as Dark Knight and Inception and would therefore enjoy our film opening and would want to watch it with friends that are also interested in action thriller films. We think that they would be inspired by the protagonist (who also of a similar age) for performing a positive act against a negative stereotype of another teenager. This would probably cause discussion between friends about the content of our film opening. 

We didn't conduct any questionnaires on what films our audience liked but we did show our film opening to our chosen target audience. Once the film opening finished, they gave us constructive feedback on our film opening and told us what we could improve while also talking about what they liked most about our film opening. 



Based on these psychographic and demographic tables, our audience would be succeeders because our target audience are still in education doing A-Levels or College/Apprenticeship courses as they are still between the ages of 16 and 18. Our audience wouldn't fit under any of the demographic letters as they aren't in full time employment but some might fit under the letter E as some teenagers do part-time jobs or casual work. However, the majority of our audience will be prosumers because they also produce their own media content, therefore, they would have a more critical view of our film opening.  


Tuesday, 28 March 2017

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?


A convention is a reappearing way of presenting something and is usually represented through a media product which is typical to that type of product and its genre (for our product this is an action thriller film opening).

Our media product uses some forms and conventions of our chosen genre, action-thriller, such as fast-paced tension created through a dramatic soundtrack during the rendezvous of the two cars at the multi-storey car park building.

During our research, we looked at film openings that involved a rendezvous between cars at a shady setting mainly at car parks in built up areas. They all involved the hijacking from a protagonist to prevent a shady deal from going down between two antagonists. All of them were under the action thriller genre and that ended up being the genre we settled on for our film opening. However, we didn't have the time or resources to film our film opening in a built-up area in Central London. Instead, we decided to film our opening in Banbury Castle Quay car park because it was fairly local to all of us as we all live near Banbury.






For our titles and actor/director/producer etc credits, we decided to use white text and overlay the credits over the start of our film opening. The simplicity of our titles conveys that our film has a linear and simple narrative storyline that will be easy for our audience to understand and consume our film opening. Furthermore, it also conform to the conventions of our chosen genre action thriller as it is more plain and dark. This is similar to Heat because they are the same genre as our main film opening.